Reznor: Radiohead offering was insincere, industry is inept
Major musicians are exploring the market potential for directly interacting with their fans and releasing music independently. Nine Inch Nails and Radiohead both made headlines recently for experimenting with Internet-based releases, but NIN frontman Trent Reznor has just called Radiohead’s effort “insincere.”
“I think the way [Radiohead] parlayed it into a marketing gimmick has certainly been shrewd,” Reznor said when speaking to Australian Broadcasting Corporation’s Michael Atkin. “But if you look at what they did, though, it was very much a bait and switch to get you to pay for a MySpace-quality stream as a way to promote a very traditional record sale.”
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Reznor: Radiohead offering was insincere, industry is inept
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